Buying guide
Catalogue comparison · How we compare
Mattel's K-Pop Demon Hunters range breaks into three doll tiers plus a line of action figures, and the price steps line up with specific published differences: joint count, whether the doll sings, and what ships in the box. This is a research comparison based on published manufacturer and retailer specifications, not hands-on testing. Reviewed September 10, 2026. Current prices appear next to each doll below and can change.
The Golden singing dolls come in three characters. The listings for Rumi, Mira and Zoey each state the doll sings the song Golden, solo or as a group with the other two members, wears a look from the Golden performance, and has 5 posable joints. Two details on Mattel's own page for the Rumi singing doll are worth knowing first: the outfit is removable, and the doll is not designed to stand on its own.
The fashion dolls cost about the same and are more posable, with 11 joints instead of 5, plus a signature accessory: Mira with her Curved Moon Sword and Zoey with her Spirit Blades. These listings are built around the character look and that one prop.
The Deluxe Rumi costs roughly double, with 11 joints, the Four Tiger Sword, and a jacket that comes off to reveal holographic demon patterns on the neck, shoulders and arms. The step up from a fashion doll is what the listing puts into that battle look: the removable jacket and its demon-pattern reveal, plus the Four Tiger Sword. More Rumi options sit alongside it.
Mattel dolls compared
Pictured: Mattel Kpop Demon Hunters HUNTR/X Rumi “Golden” Singing Doll
Rumi Golden singing doll: $35.00
In stock at the last check. Availability may change.
Checked October 27, 2026.
Check Rumi Golden singing doll on Amazon
Pictured: Mattel Kpop Demon Hunters HUNTR/X Mira “Golden” Singing Doll
Mira Golden singing doll
Unavailable at the last check. Check the other products in this collection.
Checked October 27, 2026.
Check Mira Golden singing doll on Amazon
Pictured: Mattel Kpop Demon Hunters HUNTR/X Zoey “Golden” Singing Doll
Zoey Golden singing doll: $26.98
In stock at the last check. Availability may change.
Checked October 27, 2026.
Check Zoey Golden singing doll on AmazonPictured: Mattel Kpop Demon Hunters HUNTR/X Mira Fashion Doll
Mira fashion doll: $26.97
In stock at the last check. Availability may change.
Checked October 27, 2026.
Check Mira fashion doll on Amazon
Pictured: Mattel Kpop Demon Hunters HUNTR/X Zoey Fashion Doll
Zoey fashion doll: $26.97
In stock at the last check. Availability may change.
Checked October 27, 2026.
Check Zoey fashion doll on AmazonPictured: Mattel Kpop Demon Hunters HUNTR/X Rumi Deluxe Fashion Doll
Rumi Deluxe doll: $52.98
Availability date not confirmed. Check Amazon before ordering.
Checked October 27, 2026.
Check Rumi Deluxe doll on AmazonThe single figures in our dolls and figures roundup are the cheapest tier (Zoey was listed as unavailable at our check), and each listing describes 2 extra faces, extra hands, in-universe accessories and a themed display stand. Articulation is the differentiator: Rumi at 21 points, Zoey at 20, and Mira, Jinu and Abby at 18 each. Published heights differ between description text and specification fields on several listings, so treat scale as approximate; Rumi is described at about 6 inches.
The Final Battle two-pack pairs Rumi and Jinu for close to the price of those two figures bought singly, with different content: finale looks, Rumi's Four Tiger Sword and HUNTR/X light stick, Jinu's bipa and Saja Boys light stick, and two stands.
Retailer pages are linked above as evidence for these specifications. See our disclosure.
