Rumi Golden singing
Pictured: Mattel Kpop Demon Hunters HUNTR/X Rumi “Golden” Singing Doll
- Price
- $31.98
- Posable joints
- 5
- Published focus
- Sings Golden
- Listed extras
- Removable outfit; not designed to stand unaided
Buying guide
Mattel K-Pop Demon Hunters Dolls and Figures Compared
Catalogue comparison · How we compare
Mattel's K-Pop Demon Hunters range breaks into three doll tiers plus a line of action figures, and the price steps line up with specific published differences: joint count, whether the doll sings, and what ships in the box. This is a research comparison based on published manufacturer and retailer specifications, not hands-on testing. Reviewed September 10, 2026. Prices were checked September 8-10, 2026 and can change.
Singing dolls, fashion dolls, deluxe
The Golden singing dolls run $31.98 each. The listings for Rumi, Mira and Zoey each state the doll sings the song Golden, solo or as a group with the other two members, wears a look from the Golden performance, and has 5 posable joints. Two details on Mattel's own page for the Rumi singing doll are worth knowing first: the outfit is removable, and the doll is not designed to stand on its own.
The fashion dolls cost less at $26.97 and are more posable, with 11 joints instead of 5, plus a signature accessory: Mira with her Curved Moon Sword, Zoey with her Spirit Blades, Jinu with pink sunglasses and a soda can. These listings are built around the character look and that one prop.
The Deluxe Rumi sits at $53.97 with 11 joints, the Four Tiger Sword, and a jacket that comes off to reveal holographic demon patterns on the neck, shoulders and arms. The $27.00 step up from a fashion doll is what the listing puts into that battle look: the removable jacket and its demon-pattern reveal, plus the Four Tiger Sword. More Rumi options sit alongside it.
Mattel dolls compared, price snapshots September 9, 2026
Mira Golden singing
Pictured: Mattel Kpop Demon Hunters HUNTR/X Mira “Golden” Singing Doll
- Price
- $31.98
- Posable joints
- 5
- Published focus
- Sings Golden
- Listed extras
- Golden performance look
Zoey Golden singing
Pictured: Mattel Kpop Demon Hunters HUNTR/X Zoey “Golden” Singing Doll
- Price
- $31.98
- Posable joints
- 5
- Published focus
- Sings Golden
- Listed extras
- Golden performance look
Mira fashion doll
Pictured: Mattel Kpop Demon Hunters HUNTR/X Mira Fashion Doll
- Price
- $26.97
- Posable joints
- 11
- Published focus
- Character look and accessory
- Listed extras
- Curved Moon Sword
Zoey fashion doll
Pictured: Mattel Kpop Demon Hunters HUNTR/X Zoey Fashion Doll
- Price
- $26.97
- Posable joints
- 11
- Published focus
- Character look and accessory
- Listed extras
- Spirit Blades
Jinu fashion doll
Pictured: Mattel Kpop Demon Hunters Saja Boys Jinu Fashion Doll
- Price
- $26.97
- Posable joints
- 11
- Published focus
- Character look and accessory
- Listed extras
- Pink sunglasses, soda can
Rumi Deluxe
Pictured: Mattel Kpop Demon Hunters HUNTR/X Rumi Deluxe Fashion Doll
- Price
- $53.97
- Posable joints
- 11
- Published focus
- Battle look with jacket reveal
- Listed extras
- Four Tiger Sword; jacket removes
The action figures
Every single figure in our dolls and figures roundup is $21.99, and each listing describes 2 extra faces, extra hands, in-universe accessories and a themed display stand. Articulation is the differentiator: Rumi at 21 points, Zoey at 20, and Mira, Jinu and Abby at 18 each. Published heights differ between description text and specification fields on several listings, so treat scale as approximate; Rumi is described at about 6 inches.
The Final Battle two-pack pairs Rumi and Jinu at $43.99, against $43.98 for those two figures bought singly. Same money, different content: finale looks, Rumi's Four Tiger Sword and HUNTR/X light stick, Jinu's bipa and Saja Boys light stick, and two stands.
Picking one
- Song first: a $31.98 Golden doll, at 5 joints.
- Posing first: a $26.97 fashion doll, 11 joints and a prop, from HUNTR/X or the Saja Boys.
- Shelf display first: a $21.99 figure, whose listing includes a themed display stand and swappable faces.
Retailer pages are linked above as evidence for these specifications and prices. See our disclosure.